The Ultimate Local SEO Guide For Malaysian Businesses 2023
If you’re in the business world and looking to take your marketing game to the next level, then local SEO is an absolute must! With the digital world changing so rapidly these days, 2023 promises to be a huge year for local SEO. To get ahead of the curve and stay ahead of the competition, it’s important to know what trends to keep an eye on. There are some key areas, such as SEO optimization for voice search and augmenting social presence, that savvy locals will need to stay on top of if they want their businesses to receive maximum visibility. Reading up on industry blogs and magazines can provide helpful advice and insights. Lastly, consulting with an experienced professional who specializes in local SEO can ensure that your business puts itself in the best position possible to succeed going into 2023.
What Is Local SEO?
Local SEO is the process of optimizing your website and online properties to be found in localized searches.
The goal of ranking in Local SEO is to increase your online presence among local residents. Whether you’re a local hospitality business, a brick and mortar business, or serve multiple sectors (chains, franchises, etc.), this guide is for you!
Local Rankings factors, how to optimize your website to appear higher, how to appear in map packs, and finally how to get more sales from search engines.
Use the resources and strategies in this guide to ensure your business is found when your target customers search online.
Why Does Your Business Need Local SEO?
You may be wondering why your business needs local SEO. The reason your business needs local SEO is because it helps drive traffic to your business and grow your online presence with your audience through local results.
SEO and Local SEO are great digital marketing strategies that really work. Businesses rely on SEO to increase sales, click-through rates, and traffic. In fact, 61% of marketers believe improving their SEO practices is a top priority. Paid SEM and SEO services if your business has a limited advertising budget.
Local SEO works to be prioritized by these search engines with clear goals. Local SEO helps you stand out in your community instead of competing with the big players in your market.
When trying to rank on Google, you can run into some problems. If you have a Google Business Profile but don’t see it in your business listings, there could be several reasons. You’re not verified, you don’t have permission to use your location on Google Maps, or your Google Business Profile is blocked. If you recently moved, this can also affect your rank.
Who Needs Local SEO?
There are many blessings to the use of local SEO on your business. Let’s cross over the styles of businesses that ought to use Google Business Profile and different local SEO methods.
- Brick-and-mortar businesses
- Franchise businesses
- or any businesses that serve the local community (Check out the list of business we work with)
If you’ve got got a Shopee / Foodpanda or different online stores that do not have an online store, then you can need to stay with conventional search engine marketing techniques or social media advertisement.
I would strongly recommend your business to at least have a simple website that states what you do, in order to rank for your local area (and to skip some commission too).
You will be amazed to realize that 46% of all searches in Google consist of many advantages to the use of digital marketing practices together with local backlinks and local SEO
Let’s dive into those crucial local search engine marketing advantages:
- Save on your marketing and marketing expenses
- Business growth that improves over the years
- Extra foot traffic in your online & brick-and-mortar stores
- Better sales
- Ranking that lasts (Yes, it’s much harder for other businesses to overtake you on local SEO)
- Gain extra reviews which increase search engine rating
Even in case you do not have a business website, you could nonetheless get extra foot site visitors with neighbourhood listings due to the fact human beings can discover your business and what your offerings can provide them.
What Do Local SEO Search Results Look Like?
Local SEO practices include everything from checks on Google Maps to link building. Google’s localized algorithm bases much of its visibility on positive reviews, citations, and interactions.
These results were found by residents using other search engines such as Google and Bing. Let’s take a look at some interesting spots.
A typical Google search looks like this:
Over time, Google has shown more and more ads in local search results.
OK, this is what it looks like after the ad.
This is commonly referred to as a “local 3 pack”/”snack pack”/”map pack” or search engine results page (SERP). You’ll see a 3-entry card pack with regular organic results below.
We recommend that you ensure your business data is up-to-date as follows: Company name, location, star rating, phone number. Click on a company to see online reviews to help you decide if that company is right for you.
Ranking In Maps
Google Maps is an important area of local search engine optimization. If you want visitors to visit your business, you need to provide them with the right information. The Google Business Profile subcategories and other institution citations are a great starting point when considering your local online presence.
Appearing in local bundles is one of the best ways to reach people in your area, and ranking there should be a marketing priority. It’s not just the local packs that you want to see. Visibility in mapping apps like Google Maps and Apple Maps is also important for your business.
Here are a few ways to make sure they show up in your map his pack results.
- Have an optimized Google Business Profile listing
- Have online reviews
- Citations and backlinks
- Improve your website’s landing pages
- Engagement with audience
- Improve your NAP consistency
When I mention naps, I’m not talking about a lazy Saturday afternoon nap – NAP is an acronym for Name, Address, Telephone Number. This information is important when optimizing your Google Business Profile for local users.
The strategies in this guide will help you rank higher here as well.
Case studies show that over 64% of searches are done on mobile devices. With that in mind, making your local SEO mobile-friendly is a great way to generate more organic leads.
Here are some great ways to show up in mobile searches.
- Verify your map locations
- Keep your hours consistent
- Respond to all reviews, negative and positive
- Add high-quality photos
- Keep your keywords relevant
One fun fact about adding great pictures to your business profile is that 63% of users who search through images turn into site traffic for your business.
Mobile searches are affected and will still display any business information:
The Knowledge Graph is a data source, but as an information base it is built and maintained by Google. Google’s SERPs, local packs, and map packs allow users to access relevant information without clicking on links or online directories.
The Knowledge Graph is good for both searchers and businesses using local SEO. Based on the usefulness of your content, prospects get better search results and businesses get more traffic.
Knowledge graphs improve search engine results and provide good coding practices for knowledge graphs. Adding this information and placing it on your website or landing page can also help improve your search rankings.
For best results, we recommend having an optimized website and business profile.
The Knowledge Graph influences local search results.
Searches Without Typing in "Location"
Local customers can help find your business so much easier when they are using geo-metric but it isn’t necessary. If you do search without a geo-modifier, you can still get localized results.
Local intent consists of the following terms:
- keyword and city
- keyword near me
- keyword closest to me
Notice in the screenshot below, I searched just the term “dentist” without putting a city or location, but Google knows where I am and displayed localized results!
So, local is everywhere and if you have a brick and mortar business, or service area based business, then this guide will help ensure that you are showing up where you need to be.
Local SEO Ranking Factors
It can sometimes be unclear what works and what doesn’t work to get your business ranking in Google maps.
Here are some important ranking factors:
- Completeness of Google Business Profile
- Location of search
- A physical location in your city
- Reviews from Google, Facebook & other online directories
- Citations and backlinks
Here are some practices that don’t impact local SEO ranks:
- Keyword research in Google Business Profile
- Using Google Ad service
- Social Media Posts
The above methods are useful for traditional SEO. However, it does not have the desired or desired impact on local SEO.
If you use a local SEO service tool such as Google Business Profiles, you will need to select the correct primary business category. This allows Google to refer your business to local customers.
What Is The Difference Between SEO and Local SEO?
Traditional SEO focuses on increasing the visibility of web pages on a global scale. Local SEO, on the other hand, drives local traffic to search queries, allowing local and new customers to connect with your business. Both use similar strategies, but both have different goals.
One of the main differences between local SEO and traditional SEO is where the traffic is traveling and whether that traffic is on foot or online. SEO is typically website-based. They still bring traffic to your business, but most are online and don’t always end up as clients or customers. Local SEO, on the other hand, is more geometric.
So if you want to get the most out of search engines, your business needs his SEO, local and traditional. Understanding the difference is a great way to optimize your business both on-premises and online.
Local SEO Tips for Malaysian Businesses
SEO and local SEO practices are ever-changing processes. Don’t stop at just updating a piece of information. It would be very helpful for him to perform an SEO audit on the website to see how the website ranks and what needs to be worked on to get the required traffic.
Here are some other valuable SEO tips to get you started:
- Get more local citations
- Being on local business directories
- Get more positive reviews
- Remove irrelevant listings
- Make sure you’re verified on Google maps
- Run a local SEO audit
Getting more local citations can really improve your localized SEO. Citations are an important part of any local SEO effort, as backlinks to ranking sites improve organic search results.
The Local Business Directory contains important business information such as opening hours, addresses and contact information. These directories for local search rankings may also include relevant images and other details.
Enhance your local SEO as part of the Local Business Directory package. Many prospects become leads when the deal details include images.
Positive reviews can also improve a business’s local SEO. With Google My Business, a free service is now known as Google Business Profile, you can grow your online presence and drive more traffic. Also, getting verified on Google Maps is essential to helping your business grow.
A good tip is that Google has the right information about your business. If your contact and business are not verified, Google does not allow higher rankings in search results. We recommend making sure your company details, such as address and best contact details, are up to date across all platforms.
An SEO audit can help you find out why you’re not ranking as high as you’d like. It’s a good idea to make sure your website is properly crawled and indexed by Google’s algorithms.
How Do You Optimize Your Business to Rank High on local SEO?
If you want to increase your online and offline traffic, you can also tweak your title tags and meta descriptions and employ traditional SEO-related tactics.
Here are some great tips to optimizing your website for more traffic:
- Create relevant and authoritative content
- Update at least once a week
- Use external and internal links
- Use alt tags on images
- Make sure your website isn’t slow
- Use relevant keywords
Creating relevant and authoritative content is useful blog posts, how-to guides, and buyer’s guides. Trust is an important factor in creating trustworthy content. Showing your audience that you understand what you’re talking about helps build trust.
Updating old content is a great concept and works surprisingly well when trying to improve your local SEO. Keep this in mind when trying to optimize your content. Use external and internal links to prove to Google that you and other trusted sites are relevant and have other relevant content.
If your business has multiple locations within your premises, you should consider creating a local landing page for each individual building. This is a great way to keep your site clutter-free. These landing pages should include your business information such as your address and phone number.
Alternate text and keywords are an important part of digital website marketing and rank well on Google. Each post or blog post should be optimized for search engines with tons of keywords and terms.
To keep ranking high on Google and other search engines, you need to optimize your content regularly.
Google’s algorithms use backlinks and other citations to help you rank in search results. The more backlinks your website has the higher your website ranks.
Local SEO is an often overlooked digital marketing tool. Local SEO is just as important as his traditional SEO. Ranking on Google Maps and local packs helps increase footfall and online traffic.
These great suggestions, like website optimization and Google Maps rankings, can give your business the boost it needs.
Local SEO can seem overwhelming, but our experts can help you with everything you need to know to be successful.
Google Maps Ranking (or Local SEO) and Online Reputation is an integral part of business strategy for every brick-and-mortar business. Local SEO will help your audience find you when they search online if you have a storefront or business area. We hope you found this article helpful in your quest to gain recognition and credibility for your brand online.
If your business is serving local and you don’t have the skillset and expertise to optimise for this, we’re more than happy to help you out!