Is SEO Still Relevant To Businesses in 2023
As a Malaysian SME owner, it is important to ensure that your website is search engine optimized. This process, known as search engine optimization (SEO), is essential to making your website visible to potential customers. SEO is important for Malaysian SMEs as it helps improve the visibility of a website on search engine result pages (SERPs). The more visible your website is, the more likely it is to attract web traffic, which can lead to increased sales and revenue. There are several ways to improve his SEO for your site, including:
- It Helps You Get Found Online
- It Increases Your Website Traffic
- It Gives You an Edge Over the Competition
- It Helps You Build a Better Website
- It Can Boost Your Sales
The Benefits of SEO
SEO is short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines.
SEO is not easy, it requires on-going effort, optimization and engagement however the benefits are clear for all to see, improved website traffic, increased leads, cost effective marketing and most importantly increased ROI.
SEO is a process that is used to improve the visibility of a website in search engine results pages (SERP). In other words, it is the practice of optimizing a website to rank higher in search engine results.
The main aim of SEO is to attract more visitors to a website by improving its visibility in the search engine results pages (SERP). However, SEO is not just about increasing a website’s visibility. It is also about improving the quality of the traffic that is coming to the website.
There are two main types of SEO:
1. On-page SEO: This type of SEO focuses on optimizing the content and other elements on a website so that search engines can index it properly and rank it higher in the SERP.
2. Off-page SEO: This type of SEO focuses on promoting a website through link building and other activities so that it can rank higher in the SERP.
The main benefits of SEO are:
1. It is a long-term marketing strategy
Once you have employed the right SEO tactics on your website, you will continue to reap the benefits of SEO for years to come. This is unlike other marketing strategies such as PPC (pay-per-click), which you have to keep paying for in order to maintain your ranking.
2. It is cost effective:
Although it takes time and effort to implement the right SEO tactics, it is ultimately very cost effective. This is because you are not paying for ads or clicks, but rather organic placement in the search engine results pages.
3. It improves visibility and organic search results:
The whole point of SEO is to improve your website’s visibility and organic search results. By employing the right SEO tactics, you can achieve a higher ranking on google and other global search engines, which means more people will see your website.
4. It increases brand awareness and credibility:
A high ranking on google and other global search engines helps to increase brand awareness and credibility. When people see your website at the top of the search results, they will associate your brand with quality and trustworthiness.
5. It attracts more visitors to your website:
A higher ranking on google and other global search engines means more people will see your website, which will eventually lead to more visitors coming to your website.
If you want to reap all of these benefits, then you need to make sure you are employing the right SEO tactics on your website. Below are some tips on how to do this:
1. Use keyword research to find the right keywords to use in your headings and content. There are a number of free keyword research tools available, such as Google Keyword Planner and Ubersuggest.
2. Use those keywords throughout your website, including in your headings, titles, meta descriptions, and content. However, don’t overuse keywords or stuff your content with keywords, as this will only hurt your ranking.
3. Optimize your website for mobile devices. More and more people are using their mobile devices to access the internet, so it’s important that your website is optimized for mobile devices.
4. Improve your website’s speed. A slow website will not only frustrate visitors, but it will also hurt your ranking. There are a number of ways you can improve your website’s speed, such as reducing the size of your images and using a content delivery network (CDN).
5. Build backlinks from high-quality websites. Backlinks are one of the most important ranking factors for google and other global search engines. However, not all backlinks are created equal. You want to build backlinks from high-quality websites that are relevant to your niche or industry.
However if you're running a brick and mortar store, local SEO is more relevant for you!
Local SEO is the process of optimizing a website for local search results or Google Business Profile (GBP).
Similar to traditional SEO, but with a focus on local search optimization. You can do this by optimizing your website for specific keywords, creating local citations, and optimizing your website for mobile devices.
Local SEO is important for businesses that want to be found in local searches. This is because most people use local search engines like Google Maps to find nearby businesses. If your business isn’t optimized for local search, it may not appear in these results.
To optimize your site for local search, you first need to make sure your site is mobile-friendly. This is because most people are using their mobile girlfriend devices to do local searches. Google also prioritizes its mobile-friendly website in search results.
The next step is to create local citations. These are your business listings in directories and other websites. These citations help increase your visibility in local search results.
Finally, you should optimize your site for specific keywords. You can do this by including these keywords in your website title, meta tags, and content.
You should also create backlinks to your website from other websites in the same industry. This will improve the ranking of his website in traditional and local search results.
What is Local SEO?
As the name suggests, Local SEO is the process of optimizing your online presence to attract more business through relevant local searches. This is an important part of any small business marketing strategy.
To start optimizing for your local search engine, you first need to make sure your website is mobile-friendly and responsive. This is because more and more people are using their mobile devices to search for businesses online. If your website isn’t mobile-friendly, you may be losing potential customers.
In addition to having a mobile-friendly website, it’s also important to make sure your business is listed in online directories and citation sites. This will improve your visibility in local search results. Make sure your company name, address, and phone number (NAP) are consistent across all listings.
Why is Local SEO important for Small Businesses in Malaysia
As a small business, you may be wondering why SEO is so important and is it worth investing your time and resources.
The answer is yes! Here are four reasons why SEO should be a priority for small businesses.
- The higher a website ranks on search engine result pages (SERPs), the more likely visitors are to click on her website. And the more visitors you have on your website, the more opportunities you have to convert them into customers or prospects.
- SEO helps you generate more leads. If your website is optimized with the right keywords, searchers who find your site are more likely to become leads or customers. This is because they are already interested in what you have to offer and are simply looking for more information.
- SEO helps build trust and credibility. When your website appears in the top search results for relevant keywords, it sends a signal to searchers that you are a trustworthy business. This allows you to attract more website visitors and prospects, as well as customers who are willing to pay more for your product or service.
- SEO helps you save money on advertising. Organic search traffic (traffic from SEO) is free. This means you don’t have to pay for every visitor who visits your website.
Of course, you need to invest time and resources in creating quality content and building links, but you don’t have to spend money on paid search ads or other forms of marketing. SEO is a small business marketing strategy is an important part of By prioritizing it, you can increase website traffic, leads, credibility, and conversion rates. All of these lead to increased sales and revenue for your business.
Google Maps Ranking (or Local SEO) and Online Reputation is an integral part of business strategy for every brick-and-mortar business. Local SEO will help your audience find you when they search online if you have a storefront or business area. We hope you found this article helpful in your quest to gain recognition and credibility for your brand online.
If your business is serving local and you don’t have the skillset and expertise to optimise for this, we’re more than happy to help you out!