How to Optimise Your Website For Google Business Profile in 2023
For business owners who are looking to rank higher on Google maps, it is very important to understand how Google reads your website. In this blog post, I will share with you some of the basic optimisation that you can do today for Google to understand your local store better, rank higher and get more sales.
H1 Tag to Show Relevant Keywords
This could be the most important thing that Google will read in your entire website compared to others like schema markup, embed maps, etc.
So what’s H1 tag? Most of the time, its the first thing that website visitors will see when they visit your page. You want to be sweet and precise about your offering and not confuse them. Keep it short and sweet between 5 – 7 words so it’s much easier to process and you won’t include irrelevant information.
In the photo, it shows relevant keywords that customers will actually search for “Coffee Shop”, “TTDI” & “Damansara”. This is an exact match and Google will more likely to rank this website higher as compared to others.
You might be asking, what if my business is a cafe, and I’m selling cakes as well? Don’t worry, Google is actually smart enough to understand Coffee Shop and Cafe is actually similar and you don’t have to match exactly what you’re offering.
Mobile-friendliness
It’s important that your website’s content is actually mobile-friendly because in Malaysia 90% of users actually search on their mobile instead of their desktop. Not only will Google prioritise this feature, but your customers will also appreciate it if your website is actually mobile-friendly for them.
Most of the website builders out there are good enough to build responsive websites like wix.com, wordpress.com, squarespace.com. Choose whichever you feel comfortable on using and you’re good to go.
Oh, and yes. You absolutely need a website even though your customers may not visit the website. This is because Google identifies your business information based on your website, and any offer that matches the search term people use, your business will definitely rank much higher on Google maps.
Embed Google Maps and Social Media Links in Contact Page
It’s also very important that you embed a map that Google can actually read. Most of the website builders I find are not capable of doing it automatically and you actually need to do it manually so Google is able to know your website is actually the business on their map.
Of course, you know the importance of social media already. Always embed your social media link in your contact page and footer so Google links your website with your social media.
Watch the video above to learn more, or if you feel it’s too much of a hassle. Do contact us so we’re able to work on it for only RM350/month.
Conclusion
It’s not hard to optimise your website to rank higher on Google maps, and it’s crucial for any offline business to be on Google nowadays. If you’re still missing out on things and don’t know where to start, let us know and we’ll run an audit to your Google Business Profile for free!
Google Maps Ranking (or Local SEO) and Online Reputation is an integral part of business strategy for every brick-and-mortar business. Local SEO will help your audience find you when they search online if you have a storefront or business area. We hope you found this article helpful in your quest to gain recognition and credibility for your brand online.
If your business is serving local and you don’t have the skillset and expertise to optimise for this, we’re more than happy to help you out!