How We Helped Eazycool Pte Ltd Rank #1 on Google in 2 Days: A Case Study
At Hypercharge, we recently had the opportunity to work with Eazycool Pte Ltd, a leading luxury car paint protection film company based in Singapore. Although Eazycool was a well-established brand in the industry, they lacked visibility on Google and were having trouble reaching new customers.
Upon engagement, we quickly discovered several opportunities for improvement in their digital marketing strategy, starting with their website and Google Business Profile. The website was not optimized for search engines and did not have the correct on-page structure, making it difficult for Google to understand what the site was about. In addition, their Google Business Profile was not optimized, with very few reviews, photos, and Q&A. Finally, they were missing schema markup, which is crucial for helping Google understand the context of the website and improve search engine rankings.
To address these issues, we took a comprehensive approach to improving their online presence. First, we optimized their Google Business Profile by adding more photos, setting up a review collection system, turning on messaging, and responding to all reviews. This helped to improve the visibility and credibility of the business on Google and increase patient trust.
Next, we tackled the website. We optimized the website structure and architecture to ensure that it was search engine friendly, making it easier for Google to understand what the site was about. We also made sure that the website had the right content and was optimized for the right keywords, including “window tinting” and “car paint protection film.”
Finally, we added schema markup to the website, which helped to improve the search engine rankings and make it easier for Google to understand the context of the site.
The results were impressive. Within just one day of implementing these changes, Eazycool’s ranking on Google increased from number 11 to number 3 for their target keywords. This meant that their website was now appearing at the top of the search results, making it much easier for potential customers to find them.
In addition to increased visibility, Eazycool also saw an increase in calls, with an average of 20% more calls coming in. They were also now viewed 100% of the time for their selected keywords, which meant that their website was now attracting more traffic and converting more visitors into customers.
In conclusion, our work with Eazycool demonstrated the power of digital marketing in helping businesses improve their online presence and reach more customers. By optimizing their website and Google Business Profile, Eazycool was able to improve their search engine rankings, increase visibility, and drive more traffic to their site. This ultimately led to an increase in calls and conversions, and helped Eazycool to grow their business.
What is Eazycool Pte Ltd?
Eazycool is a provider of a range of vehicle protection services, including window tinting, heat control films, paint protection films, decorative window tinting, and daylight redirecting films. The company’s aim is to enhance the look and protection of its clients’ vehicles. They offer high-quality films that offer superior protection against everyday damages and have a high gloss finish. The films are installed by a team of certified and knowledgeable technicians who ensure a seamless installation process. Eazycool is committed to providing its clients with the peace of mind they need on the open road, and helping them keep their vehicles safe from everyday hazards.
Why we choose these keywords?
Choosing the right keywords for a blog post or website is crucial in order to rank higher in search engines and attract the right audience. In the case of Eazycool, the keywords “car paint protection film Singapore” and “car solar film Singapore” were selected as they have a high number of monthly searches and high purchase intent, indicating that people searching for these keywords are actively looking to make a purchase. By incorporating these keywords into the blog post, Eazycool can reach its target audience and drive more traffic to its website. Additionally, the keywords “best” and “cheapest” can be added in the future to further optimize the content and attract cost-conscious consumers. By focusing on keywords that align with its offerings and target audience, Eazycool can effectively reach and engage its target market.
- Paint Protection Film Singapore – 210 monthly searches
- Car Solar Film Singapore – 260 monthly searches
Why choosing Google local search over Google ads?
Google Local Search and Google Ads are both important for local businesses, but they serve different purposes.
Google Local Search is the free listing of a business on Google’s map and local search results. It provides information about a business such as its name, address, phone number, hours of operation, customer reviews, and more. The goal of Local Search is to provide relevant and accurate information to users looking for businesses in their area.
Google Ads, on the other hand, is a paid advertising platform that allows businesses to display their ads at the top of search results for specific keywords. With Google Ads, businesses can target specific audience segments, such as location and search keywords, and only pay when someone clicks on their ad. Google Ads can be more effective in generating immediate leads, while Local Search focuses on building brand awareness and credibility over time.
Ultimately, both Local Search and Google Ads have their unique strengths, and a successful local SEO strategy should incorporate both. By combining the reach and targeting capabilities of Google Ads with the credibility and visibility of Google Local Search, businesses can improve their online visibility and reach their target audience more effectively.
Google Maps Ranking (or Local SEO) and Online Reputation is an integral part of business strategy for every brick-and-mortar business. Local SEO will help your audience find you when they search online if you have a storefront or business area. We hope you found this article helpful in your quest to gain recognition and credibility for your brand online.
If your business is serving local and you don’t have the skillset and expertise to optimise for this, we’re more than happy to help you out!